Thursday, June 1, 2017

W9 EOC: Monetizing Lemonade

I think that, although, a lemonade stand with fresh squeezed lemonade sounds like a great, profitable idea, it is, however, an old idea.  This is partially due to people's increased awareness of the risk of drinking sugared drinks as well as their increased fear surrounding germs and unlicensed facilities.  Another factor I see affecting the sale of just lemonade is it's just simply not sexy enough anymore.  Customers want added flavors such as tea, raspberry, strawberry, orange etc.  So, it would be difficult to sell enough plain lemonade to be profitable.  But, the main reason I do not see the lemonade selling enough is due to the high cost of the ingredients in today's market.  The cost of citrus fruits is sky high and people just cannot seem to put together that a simple glass of lemonade requires a lot of lemons.  I think what would be more profitable, and therefore, a better business investment is shaved ice.  It could be just shaved ice lemonade, but you would probably have more flavors.  And that is what they are flavors.  Some shaved ice with some flavored syrup poured over the top.  Much easier and much more profitable than fresh squeezed lemonade.

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